Sia Banihashemi
I'm a Product leader with over 20 years of experience specializing in product management and user experience design for complex multi-platform & enterprise use cases.
Cast a wide net
The process starts with rapid prototyping in multiple different directions.
Test Assumptions
Feedback from user tests defines the way forward.
Review & Revise
Integrate new findings to iterate the design.
Repeat
Great design is never finished, the path to greater success always begins with the next innovation.
